What is White Label Reputation Management?

White Label Reputation Management is basically a way to eliminate any less-than-wonderful information about you or your company online. You may think you’re immune to harmful information, especially if you have a clean record. However, customer reviews, unhappy employees and vengeful competitors have a whole new playing field for spreading lies and unsavory truths about you on the internet.

Although you can’t necessarily prevent people from publishing slander, you do have the power to eliminate it. White Label Reputation Management companies do all the work for you. They will monitor your reputation, wipe clean any negative information found about you or your company, and make sure that it stays out of the public forum. The problem with information found on the internet is that one click is all a potential customer needs to choose or reject your business.

Any business owner who has experienced an unhappy customer posting a scathing review on an online review site knows how damaging negative press can be. Negative online press can be especially detrimental for smaller or upstart businesses. All it takes is one person’s posting on a site like yelp! to reduce your company’s image to rubble.

Sometimes, it’s not even a dissatisfied customer who tarnishes your image. Jealous or competing business owners or managers can sling mud in your direction online, in an attempt to steal potential customers from you. The worse you look, the better they’ll look. If you’ve ever had to fire an employee, they can use that job loss to retaliate against you, too.

White Label Reputation Management isn’t limited to finding information published by the opposition, either. It is also a way to eradicate any information you’ve voluntarily posted. For example, job seekers might need some help cleaning up their online profiles, pictures, or posts on social media. Good reputation management will turn the unattractive details you’ve broadcast into the world into a squeaky clean image of you.

If you’ve found yourself or your business in the uncomfortable position of needing protection from a reputation management company, contact Sunset Reputation.